Choosing the Right Location for Your Video Shoot

Video producers, your location isn’t just a backdrop, it’s a storytelling tool.

Whether you’re filming a brand video, a product spot, or a thought leadership piece, the right location elevates your message and adds authenticity. The wrong one? It can cause costly delays, poor visuals, and unhappy clients.

Here’s how to choose wisely and what to consider long before "Action!" is called.

 1.  Know the Story You’re Telling

Before you scout a single spot, revisit the purpose of the shoot. Is it meant to feel polished and professional? Intimate and emotional? Energetic and upbeat? Your location needs to reflect that tone, visually and acoustically.

Pro Tip: Ask yourself: Would this setting make sense even if the sound was off?

2. Consider the Lighting Conditions

Natural light is beautiful, but also unpredictable. Indoor locations give more control but may require extra lighting gear. Scout the location at the same time of day you plan to shoot to evaluate shadows, windows, and sun direction.

Pro Tip: If you’re relying on natural light, always bring bounce boards and ND filters. 3.  Check for Sound Issues Noisy HVAC, echoey interiors, or busy nearby traffic can sabotage your audio. Bring headphones and test sound in multiple spots. If you hear consistent background hums or reverbs, it could mean expensive fixes in post.

Pro Tip: Aim for soft, sound-absorbing interiors or bring portable sound blankets to minimize echo. 4. Look at the Logistical Details Is there enough space for equipment and crew? Are there outlets? Bathrooms? Parking? Good locations balance aesthetics with accessibility. If it’s beautiful but tight or hard to access, it may not be worth the struggle.

Pro Tip: Always do a walkthrough with your DP or gaffer to spot challenges early.  5. Don’t Forget Permits & Permissions Some public spaces require permits, even if you’re just filming a small segment. And if you’re shooting on private property, always get written permission. It protects both you and your client.

Pro Tip: Build buffer time into your shoot day for any unexpected access or permit hiccups. Why This Matters

Choosing the right location doesn’t just “set the scene.” It plays a crucial role in the overall success of your project. A well-chosen location can save time during production by minimizing logistical challenges and reducing the need for extensive reshoots. It enhances the visual quality of your footage, allowing your creative vision to shine through in every frame. Furthermore, a thoughtfully selected backdrop can resonate with your audience, creating a deeper connection to the story you’re telling.

This is why it’s essential to invest time and resources into scouting the perfect location. Don’t settle for the first option that comes to mind; instead, explore various settings that align with your message and vision. You have a question? SPEAK WITH US!