top of page

Are Hashtags Still Worth It

Writer's picture: Brian GraceBrian Grace




Hashtags were once the MVP of social media, connecting conversations and driving organic visibility. But with evolving algorithms and platforms prioritizing personalized content discovery, their relevance is shifting. Oversaturated hashtags like #love struggle to stand out, while newer strategies like keyword-based captions are taking center stage.

That said, niche hashtags and branded campaigns like #ShareACoke still thrive, fostering community engagement and tracking cross-platform trends. The key is balance: use hashtags where they add value but focus on creating high-quality, searchable content to stay relevant in a rapidly evolving digital world. What are your thoughts on the evolving role of hashtags in social media? Do you find them effective in increasing your content's visibility, or do you prefer other strategies for engagement?

Recent Posts

See All

Comments


bottom of page